Bluetooth Marketing

Bluetooth is a short-range wireless communication technology, enabling various electronic devices like computers, mobile phones, tablets and various accessories to connect to each other.

Nearly all mobile devices on the market include Bluetooth connectivity. Bluetooth enables free data transfer in the form of text, graphics, sound, video files, virtual business cards, mobile games and applications, provided the Bluetooth-equipped mobile device is close enough to the transmitter and set to accept Bluetooth communication.

Bluetooth marketing can be especially useful for:

shopping malls – information about offerings, discounts, promotions and special events is delivered to the client’s phone upon entering the mall
conferences, fairs, other events – information about the event and the promoted products can be delivered to the visitors, virutal business cards can be distributed
cinemas – information about movie times, distribution of movie trailers and discount coupons can happen when the client enters the cinema
restaurants, cafeterias – delivering the menu, information about upcoming events, discount coupons